Well we are a week away from THE DARK KNIGHT RISES and the frenzy has already begun. A day or so ago, I went online (at the insistence of a co-attendee) to reserve my IMAX tickets and I happened to notice that the Friday night 10:25PM IMAX screening is already sold out! Luckily for me, I was getting tickets for the 7:00PM showing and sailed through the ticket purchasing process unfazed.
This got me thinking – about the euphoria surrounding such event pictures and why one insists on actions. I mean, seriously, for a film that is SUCH a cinematic event, why the rush? Of course this is a rhetorical question because as I write, I can think of a plethora of reasons people insist on seeing a film right out of the gate. But I am also left wondering is it worth all the aggravation associated with opening weekend attendance (lines outside the theater, the mad dash for seats, etc.). This is an especially painful experience in NYC, where I have attended more than my share of opening day/weekend screenings.
Well back to my answer – which is an immediate and definitive Hmm, it depends. If going with a group of people with whom this matters, then YES, I will wade my way through the masses. BUT when left to my own devices, I would have to say it is not an experience that I regularly engage in nowadays – long gone is my fervent desire to see an event film on opening weekend (likely a function of my advancing years).
So I ask you ILC readers, do you still insist on seeing blockbuster films on opening weekend?